GREEN BAY – The Green Bay Packers are aiming to host a football match between Manchester City and Bayern Munich in July at Lambeau Field. For Americans, it would be football.
Europe’s top teams will play an exhibition game days before the opening of Green Bay Packers training camp, according to sources and internet publications.
The Packers said Monday they would host a major event at Lambeau Field this year, but did not provide details. The team has not confirmed Tuesday’s soccer match. They said they would announce details when the event was finalized. It is possible that the terms have been agreed, but the contracts have not been signed.
The Packers have said they would like to hold a major non-Packers event in Lambeau each year, but stadium construction in 2018 and the COVID pandemic in 2020 and 2021 have intervened. The Badgers will face Notre Dame at Lambeau Field in 2026.
The Packers would have played a ninth regular season game at Lambeau Field this year under the NFL’s new 17-game schedule, but will play the extra game instead game in london at the Tottenham Hotspur Stadium. The schedule for this match will be announced in the coming weeks.
Due to the London game, the Packers had to deal with one match less than normal at Lambeau Field, despite being a pre-season game. The football game will probably make up for that financially.
The local financial impact of a regular season Packers game is estimated at $15 million. A big contributor to this is that 80% or more of fans of these games travel more than 50 miles to be at Lambeau Field. Games bring money into the community.
Pre-season games are likely to have less impact as attendees tend to be more local and child-focused, which means fewer hotel stays and restaurant visits, and fewer bar patrons .
The Man City-Bayern game, on the other hand, will attract football fans from across the Midwest, if not the country and the world. Lambeau Field may not be big enough for a standard football pitch, which is why it will be an exhibition, but it is iconic enough that people will want to see a game there.
Manchester City FC are one point ahead of Liverpool in the British Premier League. FC Bayern Munich leads Dortmund by six points in the German Bundesliga.